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In today’s world, personalization is everything. Whether you’re sending direct mail, custom packaging, or business cards, Variable Data Printing (VDP) lets you tailor each piece of your marketing with unique text, images, and or barcodes for maximum impact on your audience. If you are using Fiery servers, then you have powerful resources at your fingertips to make it happen! In this blog, we’ll explore what VDP is all about, the benefits it brings, what you need to get started, how the free Fiery FreeForm Create app fits in, and more.