In today’s world, personalization is everything. Whether you’re sending direct mail, custom packaging, or business cards, Variable Data Printing (VDP) lets you tailor each piece of your marketing with unique text, images, and or barcodes for maximum impact on your audience. If you are using Fiery servers, then you have powerful resources at your fingertips to make it happen! In this blog, we’ll explore what VDP is all about, the benefits it brings, what you need to get started, how the free Fiery FreeForm Create app fits in, and more.
What is Variable Data Printing (VDP)
Variable Data printing refers to any printed piece with customized elements for the intended recipient. No matter if it is stand alone or part of a larger marketing campaign. Things as simple as adding an address on a piece, or as complex as every aspect having pieces customized to the intended person, such as a postcard with images, colors, text and more set to fit the person. The Fiery’s Freeform app helps you achieve this variable printing in a fast and easy way so that you can experience these benefits.
Benefits of VDP
Here’s why more businesses are turning to VDP to boost their marketing ROI:
Higher Response Rate:
- Traditional direct mail sees a 2% response rate.
- VDP mail sees the response rate increase to 6%.
Attention Grabbing:
- 59% of Direct Mail influenced them to consider a product or service.
- 59% of Direct Mail influenced them to make a purchase in the past 3 months.
- 66% Definitely or usually paid more attention to personalized direct mail pieces.
Maximize Your Marketing:
- Simply put the Mailboxes don’t have spam filters.
- It’s effective for all demographics.
Are you a Print provider? Here are some reasons it's worth offering this as an option for your customers.
- Higher margins
- New & happier customers
- Additional revenue potential
- More efficient for graphic designers
What You Need To Get Started With VDP:
Getting started with VDP is easier than you might think. First, decide what you want to print—postcards, labels, business cards, etc.—and what details will be personalized. You’ll need a data file (usually an Excel spreadsheet) with names, addresses, or custom details.
In order to prepare your design you will need a program such as Adobe InDesign or Microsoft Word, and use a printer that supports Fiery servers. To simplify the process, use the free Fiery FreeForm Create app to visually build your VDP files—no advanced design skills required.
Fiery FreeForm Create App – Free, easy VDP
Looking for an easy way to get into VDP? Fiery FreeForm Create is a free, stand-alone app that makes it simple to personalize your print materials. Add variable text, images, or barcodes with just a few clicks—no complex software or deep design knowledge required
Variable Data Printing doesn’t have to be complicated—and with Fiery, it isn’t. With the right tools, like Fiery FreeForm Create, creating personalized content is fast, easy, and efficient. Whether you're adding names to mailers, switching out images, or generating unique barcodes, VDP helps you connect with your audience in a more meaningful way. If you’re ready to take your print projects to the next level, now’s the time to put VDP to work.
Want to see what VDP can do for your business? Reach out to our team—we’re here to help you get started, answer your questions, and show you how easy it is to create personalized print that delivers results.
Visit our Fiery webpage to explore more of what they have to offer!